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May 18, 2016
 
PANERAI - DIVE INTO TIME
 
THE HISTORY AND FUTURE OF PANERAI ON SHOW IN FLORENCE
 
FROM A FLORENTINE WATCHMAKER'S SHOP TO A CULT BRAND OF LUXURY SPORTS WATCHES. THE EXHIBITION OF 1,000 SQUARE METRES COVERS THE HISTORY OF THE BRAND AND INCLUDES THE WORLD PREVIEW OF A REMARKABLE SELECTION OF NEW MODELS.
 
MARCH 2016 – It is an invitation to dive into time, to discover the past, the present and the future of the Officine Panerai watchmaking brand, which is offered by "PANERAI – DIVE INTO TIME", the exhibition running from 18 to 21 May 2016 in the crypt of the former Basilica of San Pancrazio, home of the Marino Marini Museum in the centre of Florence. The exhibition will host a previously unseen collection of creations from the various periods of the fascinating history of the Florentine brand: the brilliant insights in the field of optics and mechanics and the first instruments made by the Panerai family at the start of the last century; the iconic watches created for the Royal Italian Navy from the 1930s to the 1950s; a panorama of the models created in the period of almost 20 years in which the Richemont Group has owned it, a period in which a watch known only to collectors has become one of the most admired international brands of luxury sports watches. The journey through Panerai's past ultimately leads to the discovery of the present and to the vision of the future of the brand, which on the occasion of the exhibition will present a world preview of a remarkable selection of new models. The exhibition "PANERAI – DIVE INTO TIME" will be held in almost 1,000 square metres of the ancient crypt of the former Basilica of San Pancrazio, a very atmospheric underground vault, symbolic for its ability to recount historic layers and various periods of a Florence which is part of the identity of the Panerai brand. Visitors will also have the chance to enjoy the exceptional collections of the Marino Marini Museum, consisting of the works given to the City of Florence by the great Italian sculptor, painter and engraver (1901-1980).  

 

     
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