SHH Pendulum
Bangkok, September 2023 — Pendulum Ltd., a subsidiary of the Sincere Group is proud to announce the launch of SHH Pendulum – a new concept boutique at the prestigious Siam Paragon shopping mall in Bangkok, Thailand.
The inclusion of the private lounge was an important feature of the new concept boutique that was deemed necessary right from the very beginning given the nature of exquisite timepieces, who seen joyment comes from the close examination of their details.
Further to this, with its strong relationship with the best brands and the unique boutique concept, SHH Pendulum will be the ideal platform for the creation of exclusive limited editions. Clients of SHH, who want something a little more special and differentiated from regular production models, will have the opportunity to acquire these pieces that will be designed in collaboration with the brands.
SHH Pendulum is a continuation of a new retail concept pioneered last year by Sincere Fine Watches in Marina Bay Sands in Singapore and was designed to elevate the high-end watch retail experience, introducing new elements to delight the visual, tactile, and emotional senses of our clients.
Based on the welcoming response that the Singapore boutique has received, from watch brands to clients, and the media, SHH is proud to continue the expansion of this new boutique concept throughout Asia, with the second landmark launch for the new SHH Pendulum in Bangkok, Thailand.
SHH Pendulum – a bold design and new vision The new concept boutique has been designed to be a sanctuary for the celebration of independent watchmaking. The best watches in the world have often been compared to art, and rightly so, since their design and production involve the highest levels of precision and craftsmanship, so too should the environment in which they are showcased.
Subtle variations of warm copper earth tones are the dominant color theme of the interior design, set off against areas of reflective mirrored surfaces mostly along the upper edges of the ceiling. The overall effect is inviting, yet multi-layered in visual interest, and overall, exudes an air of vibrant sophistication.
‘WHERE THE BRIGHTEST GATHER’
The goal of Sincere Haute Horlogerie, when it was first established in 2005 in Singapore, was to be a champion for the watches of independent brands, and to be a place where collectors could experience rarely seen brands in person.
Over the years, independent watchmaking has flourished, and what was once on the margins of awareness of watch collectors has come to the forefront in the present day, partly due to the efforts of retailers like Sincere Haute Horlogerie in not just being a beacon and cheerleader of independent watchmaking but an educator in the details of what they are all about.
In response to the increasing sophistication of collectors in Asia and the increasing demand for more depth in the experience of independent brands, the new SHH boutique concept will elevate the established reputation of Sincere Haute Horlogerie, and offer a purer experience, raising the bar for the quality of the retail experience for watch collectors.
The mission to advance the level of horological education and appreciation will continue through the creation of exclusive events for collectors with rare opportunities to meet and interact with the watchmakers behind the brands, exclusive talks on specific types of complications and the history of watchmaking, and experiential sessions on watchmaking, movement decoration, and métiers d’art. These activities will underscore to new and experienced watch collectors alike, the differences between the philosophy of the independent versus mainstream brands and allow an in-depth appreciation of the efforts undertaken in making these objects of beauty, based on the one hand on the old traditions of horology, and on the other, a newly emerging future.
Further to this, with its strong relationship with the best brands and the unique boutique concept, SHH Pendulum will be the ideal platform for the creation of exclusive limited editions. Clients of SHH, who want something a little more special and differentiated from regular production models, will have the opportunity to acquire these pieces that will be designed in collaboration with the brands.
