The Pendulum Difference


The Pendulum Rolex boutique located in the heart of the largest city in northern Thailand and the capital of Chiang Mai Province, is home to a wide selection of Rolex timepieces. Experience the world-renowned Rolex service and immerse in the ambience in our beautiful store, all while pampering yourself with the extraordinary feeling of wearing a Rolex on your wrist. Welcome to the haven for Rolex timepieces; the place to find the Rolex of your dreams.

Official Rolex Retailer

Pendulum is proud of being part of a global network of Official Rolex Retailers that is authorised to sell and maintain genuine Rolex timepieces. As an Official Rolex Retailer since 2017, we take pride in offering impeccable service in the most luxuriously appointed boutique in northern Thailand. Let our professional and friendly sales associates take you through your Rolex experience, as we share our passion for horological culture and in-depth knowledge of Rolex timepieces with you.

Fine Selection

Helping you make a personal connection with your Rolex watch is of utmost importance to us. Experience for yourself the weight of a beautifully made Rolex case, the suppleness of its iconic bracelet, and marvel at how the various design and technical elements come together harmoniously. At Pendulum, we are committed to help you find a Rolex watch that best suits your tastes and style.

Pure Luxury

The highest levels of Swiss watchmaking prestige, performance and hand-crafted excellence are unique and unrivalled in the world of Rolex. Rolex watches are made with passion and delivered to the highest quality standards. Experience true horological luxury on your wrist with a timepiece that will last for generations at our boutique.

Customer First

Our experienced and friendly sales associates are always at your service. Feel free to reach out to us with queries on all aspects of Rolex, whether with questions on technical insights, craftsmanship, watchmaking innovations, or more. Explore the Rolex collection of prestigious, high-precision timepieces to find that perfect combination of style and robustness that will last a lifetime.

Personalised Rolex Journey

At Pendulum, your journey into the world of Rolex begins the moment you walk through our doors, and lasts long after your visit. Our exceptional level of personalised service will ensure that your Rolex experience is one that is comfortable, smooth, discreet and, ultimately, unforgettable. Whether shopping at our physical store or via an online query, we take pride in attending to your questions and needs promptly and professionally.