A Celebration of Watch Culture: Siam Paragon Unveils Southeast Asia’s First-Ever World-Class Watch Showcase
Positioning Bangkok as a global luxury watch hub, Siam Paragon presents “Bangkok Watch Week 2025” from September 23–28, a phenomenal horology event bringing together the world’s most prestigious timepieces.
Siam Paragon once again underscores its global prominence by creating a landmark phenomenon that reinforces Bangkok’s position as a worldclass hub of watch culture. By partnering with leading international brands, “Siam Paragon Bangkok Watch Week 2025” is intentionally held annually to become one of the most anticipated watch events for watch enthusiasts worldwide. Taking place from 23–28 September 2025 at Siam Paragon, the event will welcome founders and senior executives from around the globe, representing 26 of the world’s leading watch brands. This landmark gathering highlights the allure and unique identity of luxury timepieces. Enthusiasts will be treated to exclusive experiences, from special exhibitions and showcases to the debut of the latest collections, the unveiling of rare pieces from renowned collectors, and immersive workshops hosted by iconic brands. Highlights also include a live watch assembly demonstration by Swiss master watchmakers.
Siam Paragon solidifies its position as Thailand’s ultimate Luxury Watch Destination, home to the largest collection of world-class watch brands in the country, and continues its graceful journey of transformation into the new “Hub of Horological Culture” for Southeast Asia. This historic collaboration brings together legendary and globally renowned watch maisons, including A. Lange & Söhne, Bvlgari, Breitling, Bovet, Boucheron, Cartier, Chopard, Franck Muller, Grand Seiko, GirardPerregaux, H. Moser & Cie, Hublot, IWC Schaffhausen, JaegerLeCoultre, Jaquet Droz, Laurent Ferrier, Louis Erard, Omega, Panerai, Piaget, TAG Heuer, Tiffany & Co., Van Cleef & Arpels, Ulysse Nardin, Vacheron Constantin, and Zenith. Together, these iconic names have made history at “Siam Paragon Bangkok Watch Week 2025,” a phenomenal showcase that celebrates the artistry, heritage, and untold stories behind the world’s most prestigious timepieces.
The event highlights the rich culture of timepieces, showcasing both exquisite craftsmanship and cutting-edge innovation. It offers watch lovers and enthusiasts the opportunity to gain knowledge, immerse themselves in unique experiences, and celebrate the splendor and impressiveness of watchmaking together in an exclusive atmosphere.
Mrs. Thanaporn Tantiyanon, Managing Director, Siam Paragon Business Unit, stated, “The luxury watch market in Asia and Thailand continues to demonstrate steady growth over the decade, driven by both passionate collectors and enthusiasts who appreciate exceptional design and craftsmanship. Watches today are no longer regarded merely as lifestyle instruments for telling time, but as symbols of refined taste and personal success, while being increasingly considered valuable investments in today’s world. Furthermore, this underlines Thailand’s potential as a Global Luxury Watch Destination. As the home of the largest collection of world-class watch brands, Siam Paragon is dedicated to elevating the country’s luxury watch landscape to international prominence through Siam Paragon Bangkok Watch Week 2025 — the first and only annual event of its kind in Southeast Asia. It’s an event that unites high-level executives from leading watch brands worldwide, offering a unique opportunity for them to connect and share inspiration intimately with timepiece aficionados. This truly marks a new chapter for the region’s luxury watch sector.”
One of the highlights of the event is “The Symposium,” a premier platform for storytelling and the exchange of ideas about watchmaking culture. The stage will feature brand founders, senior executives, master watchmakers from world-class brands, and seasoned veterans from the global watch industry, all traveling specially to participate. Held on a grand scale, the Bangkok Watch Week Pavilion at Parc Paragon will be transformed into a captivating world of time. The symposium will cover a range of engaging topics, including the opening session, “Moments That Last: Thailand as a Luxury Destination for Watch Culture, Storytelling, and Legacy.”
Additionally, watch enthusiasts can immerse themselves in “The Experience,” a curated journey showcasing unique innovations from 26 world-class watch brands at their respective boutiques. Exclusive activities from six renowned maisons, including “160 Years of Zenith: Celebrating Horological Milestones” with Zenith; a watchmaking demonstration by A. Lange & Söhne; a watch design showcase by IWC Schaffhausen; a Spring Drive movement assembly demonstration by Grand Seiko; special interactive experiences by Omega; and an exclusive gouache session by Boucheron. All activities take place at the Crystal Court on the 2nd floor of Siam Paragon.
There is also “The Exhibition,” a showcase of the latest, never-before-seen watch models. Visitors can admire limited-edition timepieces, masterpieces distinguished by their creative complexity, rare watches, and private collections from world-class collectors — including priceless museum-quality pieces from 20 iconic brands. The exhibition is presented at the Hall of Fame and Hall of Mirrors on the M Floor of Siam Paragon.
Get ready for Siam Paragon Bangkok Watch Week 2025, a world class watch event that will elevate Bangkok as the epicenter of watch culture and a premier destination for enthusiasts across Southeast Asia. Taking place from 23–28 September 2025, the event promises an extraordinary celebration of luxury timepieces. For more details, updates, and registration, visit www.bangkokwatchweek.com or follow Facebook: SIAMPARAGON.
