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INTRODUCING THE BREITLING SQUAD CONCEPT

March 28, 2018

BREITLING RECENTLY ANNOUNCED ITS SQUAD CONCEPT. THIS IMAGINATIVE IDEA INVOLVES CREATING THREE-PERSON GROUPS (THE SQUADS) WHOSE MEMBERS – ALL TRUE MASTERS IN THEIR RESPECTIVE PROFESSIONS – FORGE STRONG BONDS AND WORK TOGETHER TOWARD A COMMON GOAL. THEIR SHARED ENDEAVORS WILL BE PRESENTED IN BREITLING’S ADVERTISING CAMPAIGNS.
“AT BREITLING, WE BELIEVE IN THE POWER OF A TEAM, THE STRENGTH OF A GROUP, AND THE MUTUAL IDENTIFICATION OF A COMMON TARGET, WHICH ULTIMATELY LEADS TO SUCCESS,” SAYS GEORGES KERN, THE CEO OF BREITLING. HE ADDS, “WE AIM FOR AUTHENTICITY, CREDIBILITY, AND HONESTY FOR OUR BRAND AND OUR PRODUCTS, AS WELL AS IN OUR INTERACTIONS WITH OUR CLIENTS. THE SAME APPLIES FOR EACH OF THE SQUADS. WE ARE GOING TO LAUNCH SEVERAL OF THEM, FROM SPORTS TO THE ARTS, COVERING DIFFERENT AREAS OF ACTIVITY LINKED TO OUR THEMATIC WORLDS: AIR, SEA, AND LAND.OUR SQUAD MEMBERS – WORLD-FAMOUS OR NOT – WILL BE ABSOLUTE MASTERS IN THEIR RESPECTIVE FIELDS. I AM VERY MUCH LOOKING FORWARD TO SEEING THEM SOON, GOING ON INDIVIDUAL OR SHARED CHALLENGES IN ONE OF THE BREITLING ENVIRONMENTS.”